The
system supports multiple franchise fees and multiple levels of sales
taxes per rate code. Varying bulk rate structures are available based
either on a flat rate or based on the number units multiplied by the
bulk rate.
Component level rate codes can be tracked on either a flat dollar amount or on a percentage amount.
The system maintains subscriber demographics to aid your marketing department when determining marketing promotions. Promotional
campaigns can be either system wide or just applicable to a particular
franchise. A subscriber can have 3 additional campaigns in addition to
the franchise and system campaign. The campaigns can span multiple
billing cycles or can be permanent.
With
CATvMaster™'s campaign program, you have the tools required to generate
new subscribers and upgrade existing subscriber's level of service. In
today's competitive market, that's a requirement.
The
majority of communications with your subscribers are on the statement
and this provides an ample opportunity to market to them and announce
new service offerings and discounts. Very flexible marketing packages
are maintained using multiple statement messages. With CATvMaster™'s
unique statement messaging functions, nearly any criteria can be
utilized to determine who gets what message under what conditions
Multiple
tests are available by subscriber status, type, company or franchise,
rate groups, report codes, if the subscriber is new and many more. You
may want to send a special message to the new subscriber that is
receiving their first cable bill. You may want to send promotional
messaging to subscribers that only have basic enticing them to upgrade
to a premium service.